Cuba has been all over the traveler’s radar these past few months as relaxed rules have put the country in reach of more Americans than ever before. Unfortunately, those rules have also put the island nation in reach of Paris Hilton and Naomi Campbell. Yes, Cuba has already jumped the shark before the shark was even let out of its cage.

The star-studded crew arrived in Cuba this week as part of an awareness-building mission that also includes former UN Secretary General Kofi Annan (which means “so, Paris Hilton, Naomi Campbell and Kofi Annan walk onto a beach” is not just the beginning of a bad joke). As Hilton’s Instagram makes clear, if nothing else, the awareness-building mission has been a success, at least in that she is now aware of Cuba’s existence.

So I wonder which of the twelve categories Paris Hilton’s visit fell under? Religious activities? Education? Spreading information? Who knows — but you can be sure her 4 million followers will now be considering booking flights to Cuba — let’s just hope this doesn’t help cement Cuba’s future as the next Cancun.

And just in case you think we’re being alarmists here, check out what Paris Hilton’s been up to in Cancun. Well, at least Cuba (and the flight crew) can be thankful Hilton didn’t bring her little brother.